Situation Kimberly Clark is one of the world’s leaders in providing paper products to the private and commercial sectors. The strategy for the 2009 Clean Air Green Tour was to highlight the Scott Naturals line of products. Scott Naturals has developed a line of products for the LOHAS group with recyclable fibers in all these products which is available all major retailers.
Objective Placing the brand in front of the consumer at major retailers and events. Educating consumers that you do not have sacrifice quality by using a recyclable paper product.